fashion | accessory
fashion | accessory





VUP Fashion

Benefits of the new dresscode

  • Easy care and washable
  • Various carrying and usage options
  • Always suitable for every style and occasion
  • Never be over or underdressed again
  • Comfortable to wear with freedom of the neck
  • Easy and quick to put on
Vup fashion bow tie

The new dresscode

VUP® for very unique people

VUP®, the tie substitute and all-in-one accessory, is easy to care for and washable. The international protected design fits any outfit and it can be worn instead of a scarf, foulard, bandana, tie, plastron, ascot, twilly, bow tie, belt or as a pocket square. The multifunctional accessory convinces with finest workmanship and quality.

  • Unisex
  • Washable
  • Swiss made
  • individual
  • Consistent
VUP fashion Swiss made
Social VUP: For those who value sustainability and social commitment. The VUP® design gives existing ties a revival with its unique fabric and pattern combinations. There may be some perceived flaws, but these are celebrated as a distinctive feature. Every Social VUP® is one-of-a-kind – and is guaranteed to be “perfectly imperfect”.
Personal VUP: your unique keepsake made from your favourite tie(s) and bring back some great memories. Using a sensitive approach, we personalise these a My VUP® or Mini VUP®.

VUP Fashion is the new unisex fashion label and stands for unique and individual style. VUP® is the new accessory, the new alternative to ties and foulards , and always works with every style. Whether for everyday business, leisure activities or a festive occasion. VUP Fashion appeals to a large target group – whether young or young-at-heart – VUP® is the new must-have accessory for everyone.

With the new, individual accessory VUP® you kill several birds with one stone. You can use it individually and in many ways. Everything is possible with the unisex and multifunctional fashion accessory VUP®. With the Swiss Made VUP® you can put the perfect finishing touch to your outfit. Just the way you like it or whatever you feel like.

You can visit the showroom to see the full collection, the Social VUP and the Personal VUP® Call us for a viewing appointment no. +41 44 508 15 25

VUP®, the tie revolution for everyone, is internationally protected as a brand and design.
Interested in distribution, resale or licensing?
Contact now!

Goodbye tie and foulard – Hello VUP

“Fashion is ephemeral but style is eternal.”

– Coco Chanel

“Elegance has nothing to do with fashion, but with style.”

– Karl Lagerfeld

“Basically, the fashion has only a practical … To make us look great.”

– Donatella Versace


Welcome! My name is Evelin Stefano and I will conquer the world as Miss VUP®, inventor of VUP®, the tie revolution for everyone and for every style.
Coco Chanel freed women from their constricting clothes and I – Miss VUP® – dress the men’s neck with a liberating VUP®. This custom unisex accessory is designed so that each person will have a VUP® as a must-have piece.

Great things will be replaced, even greater things will come.
Goodbye tie & foulard- hello VUP®

VUP the new dresscode
VUP fashion Evelin Stefano
VUP Fashion AG

Bahnhofstrasse 16

CH- 8808 Pfäffikon

VUP fashion logo