Necktie
Scarf
twilly
POCKETSQUARE

Benefits of the new dresscode
- Easy care and washable
- Various carrying and usage options
- Always suitable for every style and occasion
- Never be over or underdressed again
- Comfortable to wear with freedom of the neck
- Easy and quick to put on

The new dresscode
VUP® for very unique people
VUP® is the new, unisex and individual accessory for everyone and every style. The international protected design fits any outfit and it can be worn instead of a scarf, foulard, bandana, tie, plastron, ascot, twilly, bow tie, belt or as a pocket square. The multifunctional accessory convinces with finest workmanship and quality.
- Unisex
- Washable
- Swiss made
- individual
- Consistent

Social VUP: For those who value sustainability and social commitment. Conventional ties are given a new lease of life with a unique combination of fabric and patterns with VUP Design®. There may be some perceived flaws, but these are celebrated as a distinctive feature. Every Social VUP® is one-of-a-kind – and is guaranteed to be “perfectly imperfect”.
Personal VUP: your unique keepsake made from your favourite tie(s) and bring back some great memories. Using a sensitive approach, we personalise these a My VUP® or Mini VUP®.
VUP.Fashion is the new unisex fashion label and represents unique and individual style. VUP® is the new accessory, the new alternative to ties and foulards , and always works with every style. Whether for everyday business, leisure activities or a festive occasion. VUP.Fashion appeals to many people with its contemporary look. Whether young or young at heart. VUP® is the new must-have accessory for everyone.
With the new individual accessory VUP® have many wearing options. You can use it individually and in many ways. Everything is possible with the unisex and multifunctional fashion accessory VUP®. With the Swiss Made VUP® you can put the perfect finishing touch to your outfit. Just the way you like it or whatever you feel like.
VUP®, the tie revolution for everyone, is internationally protected as a brand and design. Interested in distribution, resale or licensing?
Contact now!
You can visit the showroom to see the full collection, the Social VUP and the Personal VUP® call for an appointment.
No. +41 52 355 15 25
Goodbye tie and foulard – Hello VUP


The tie substitute
very unique peoples
VUP® is the new, unisex and individual accessory for everyone and every style. The international protected design fits any outfit and it can be worn instead of a scarf, foulard, bandana, tie, plastron, ascot, twilly, bow tie, belt or as a pocket square. The multifunctional accessory convinces with finest workmanship and quality.

- Unisex
- Washable
- Swiss made
- individual
- Consistent
Social VUP: For those who value sustainability and social commitment. Conventional ties are given a new lease of life with a unique combination of fabric and patterns with VUP Design®. There may be some perceived flaws, but these are celebrated as a distinctive feature. Every Social VUP® is one-of-a-kind – and is guaranteed to be “perfectly imperfect”.
Personal VUP: your unique keepsake made from your favourite tie(s) and bring back some great memories. Using a sensitive approach, we personalise these a My VUP® or Mini VUP®.
VUP.Fashion is the new unisex fashion label and represents unique and individual style. VUP® is the new accessory, the new alternative to ties and foulards , and always works with every style. Whether for everyday business, leisure activities or a festive occasion. VUP.Fashion appeals to many people with its contemporary look. Whether young or young at heart. VUP® is the new must-have accessory for everyone.
With the new individual accessory VUP® have many wearing options. You can use it individually and in many ways. Everything is possible with the unisex and multifunctional fashion accessory VUP®. With the Swiss Made VUP® you can put the perfect finishing touch to your outfit. Just the way you like it or whatever you feel like.
VUP®, the tie revolution for everyone, is internationally protected as a brand and design. Interested in distribution, resale or licensing?
Contact now!
You can visit the showroom to see the full collection, the Social VUP and the Personal VUP® call for an appointment.
No. +41 52 355 15 25
Goodbye tie and foulard – Hello VUP®


Benefits of the new dresscode
- Easy care and washable
- Various carrying and usage options
- Always suitable for every style and occasion
- Never be over or underdressed again
- Comfortable to wear with freedom of the neck
- Easy and quick to put on
ABOUT
Welcome! Welcome! My name is Evelin Stefano and I’m going down in fashion history and will conquer the world as Miss VUP®, inventor of VUP®, the tie revolution for everyone.
Coco Chanel liberated women from their restrictive clothing and I – Miss VUP® – am dressing male necks with a liberating VUP®. This individual, unisex accessory is designed in such a way that everybody is going to have a VUP® as a must-have item.
Great things will be replaced, even greater things will come.
Goodbye tie & foulard- hello VUP®

